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Hair care company's aerial takeover on the California coastline.
April 15, 2019
By: Christine Esposito
Editor-in-Chief
A bird? A plane? No, it is the It’s A 10 Blimp! To celebrate festival season, It’s a 10 Haircare is flying a blimp over the California coastline, hitting Coachella and Stagecoach from April 10 to May 2 to announce its “Free Leave-In” Campaign. Consumers who spot the blimp and visit FreeLeaveIn.com to can claim a limited edition sample of the brand’s Miracle Leave-In Product, according to the brand. “My business motto is to go where they don’t go. In true It’s a 10 fashion, we’re doin...
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